Nivea Men’s Partnership with Real Madrid Continues Through 2023

Nivea Men and Real Madrid have continued their partnership heading into the 2023 Soccer Champions Tour. 

 

The partnership resonates with US consumers due to the sport’s imminent growth and popularity among younger, more diverse adults, the brand said. Through this collaboration, Nivea Men and Real Madrid are connecting with US consumers via digital and social platforms, including TikTok, Twitch and Instagram. These activations highlight Nivea Men’s expertise in skincare and how skincare plays an important role in Real Madrid players’ lives to give them the confidence they need, both on and off the field.

 

This year, players are using Nivea Men’s Sensitive Core Line, which offers products for face and body that cater specifically to men with sensitive skin. The collection recently launched new packaging for a sleeker look and feel.

 

Nivea Men Sensitive Post Shave Balm ($7.49-$9.29) helps moisturize and protect skin from dryness. Enriched with Vitamin E, soothing natural chamomile and witch hazel extracts help calm and hydrate sensitive skin. The fast-absorbing, beard-friendly, non-sticky and non-greasy formula free of alcohols and parabens, help provide skin with an intensive, long-lasting hydration for ultimate skin comfort.

 

Sensitive Shave Gel ($4.59, mass; $5.19, drug) is specifically formulated for men with sensitive skin, to ensure the ultimate close, smooth and gentle shave. Formula helps protect the skin from shaving irritation, nicks and cuts. 

 

Sensitive Protective Face Lotion ($7.29, mass; $9.19, drug) is a 2-in-1 daily protective, non-greasy lotion that helps moisturize sensitive skin for 24-hour hydration and provides Broad Spectrum SPF 15 UVA & UVB protection against sun damage and early signs of aging.

 

Sensitive Body Wash ($4.59, mass; $5.99, national; $7.19, drug) is a formulated without soap or dyes and provides the feeling of lasting-moisture.

Click here to read Nivea's new “Skin Out Loud” series on skin diversity.